Propeller Group (2014-17)
Independent PR agency specialist in the media industry. Served as client service director and later strategy director, working with creative, media & digital clients including Sapient, WCRS, JCDecaux, Wolff Olins & Trinity Mirror.
IFPI represents the global recorded music industry. Having joined the organisation in 2012/13 on a short term part time contract to write and deliver its 2013 Digital Music Report, I rejoined in late 2013 to work on the 2014 report.
LoveLive is a digital media company that sits between corporate brands and music companies to create new content, primarily live performances, that are syndicated to platforms such as YouTube, Spotify and Vevo. The company announced an external funding round, bringing a team of impressive private investors into the business ahead of a major institutional funding round. A short project delivered through agency Franklin Rae, I planned the campaign and delivered the media relations.
VisualDNA is a data company specialist in psychographic 'emotive’ consumer profiling, using data collected through online quizzes. Helped the company launch an analytics product, refine its positioning, develop an editorial and content plan, set up a corporate blog to drive in-bound leads and on-boarded & managed its PR agency. From a standing start a six-month programme yielded 20+ pieces of media coverage .
WhoSampled is a music discovery service built on the world’s largest database of samples, covers and remixes. Delivered blanket coverage in target national and technology media for the launch of its first smartphone app.
TransferWise is a p2p money-transfer service, now one of the UK's highest profile fintech firms. In partnership with Spark PR, I managed the announcement of its first funding round, including the creation of a data story to profile its money-saving qualities to reach national consumer media.
Cambridge-based AlertMe was a startup pivoting from home-security, with ambitions to become a connected home platform, bringing the internet of things in the home, starting with smart energy. The company was later acquired by British Gas to white label its Hive service.
The BBC is the highest-profile media company in the world. As head of communications for its Future Media division I was responsible for the brand reputation of its digital products (such as BBC iPlayer, Red Button, News, Sport), all aspects of comms around product launches, and the communication of the corporation’s wider vision for digital.