Long live the Press Release!
It may not come as a surprise to hear that, as a PR agency, we like press releases.
But search for them on twitter, and you’ll see journalists complaining about them ad nauseam.
The problem isn’t press releases per se, it’s badly-written, poorly-timed, untargeted, non-stories dressed up as ‘press releases’ and sent out to bulk mailing lists as spam - usually by from an unfortunate account executive who’s under pressure from a demanding client (or boss, who should know better).
To avoid our startup agency falling foul of this, we’ve adopted our own press release policy, published here on LinkedIn: