Opinion: The PR challenge facing Uber's Kalanick

Controversial former Uber CEO Travis Kalanick has hired Teneo BlueRubicon to ‘refresh his tarnished image’, according to reports.

Though I can’t see confirmation on the record from either Kalanick or Teneo in the sourcesI’ve read, no denial from either party suggests a grain of truth. Real news or fake news, it makes the news because Kalanick is news. And because an executive’s personal brand drives the reputation of the firm, Brand Kalanick is a problem for both….

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Matt Phillips