Virtual agency startup PPR Consulting joins PRCA
PPR Consulting, founded by former BPI & BBC head of communications Matt Phillips, has this week been confirmed as PRCA members.
The agency, which specialises in b2b media & tech startup briefs, currently has six clients across the sector including Bountiful Cow (independent media agency), Disciple (community media platform) and MMT Digital (UX design & build agency).
PPR operates a ‘virtual agency’ model, with a two-person central team supported by a growing network of media relations freelancers and freelance copywriters; where Matt leads a retainer-based consultancy model that covers strategy, creative & training, with virtual teams handling media relations and content across multiple accounts on a project-by-project, payment-by-results basis.
Matt Phillips, founder, said: “The traditional PR account model can spread senior people too thin and doesn’t always make best use of freelance talent. But the virtual model presents different challenges; you need to offer a consistency of service to all clients, whilst building a results-driven culture where everyone feels part of a cohesive unit, yet feels able to play to their strengths and retain their independence. I’ve found the PRCA incredibly valuable as an employee, and believe that joining under my own steam will make me a better agency leader and help us grow.”
Francis Ingham MPRCA, Director General, PRCA, said: “It’s my pleasure to welcome Matt and the PPR team as our newest members. We’ve always supported innovation in PR, and offer a wealth of resources and training suited to various agency models. I look forward to working with PPR and hope that the team uses the PRCA to its fullest.”
PPR was founded after Matt exited leading adland PR shop Propeller PR in November 2017, after a three-year tenure as a director & board member that saw the agency double its billings.
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training.
The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.