Fake News? The ethics of data use in startup PR

At risk of stating the obvious, data are really important in startup PR.

Numbers like customer growth, and funding rounds are critical proof points to company growth - and may the difference in landing that all-important profile piece for the investor deck.

The PRCA asked me to write to a blog on the ethics of using data in PR, and how far the PR should go in checking the facts. Full blog here.

https://www.prca.org.uk/The-use-of-data

Matt Phillips