In the news: PPR founder Matt Phillips quoted in the Telegraph
Matt on Wetherspoons’ decision to pull the plug on social
"If marketing is about raising awareness of your brand, or trying to encourage a direct sale at the point of purchase, what value does Wetherspoon get from being on social media?" he asks.
"Most people know Wetherspoon, so I expect it’s gained relatively little value from Facebook compared to mainstream media like TV, newspapers or billboards – proven channels with trusted audiences that are, pound for pound, more effective than social media in reaching a large audience."
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