PPR makes first senior hire in Ben Robinson, who joins as head of media & marketing.
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PR… free to those who can afford it, very expensive to those who can’t. How Brand Capital (and a few other ideas) can help you assess how PR ready you are.
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Nothing wrong with a press release. It’s badly-written, poorly-timed, untargeted, non-stories dressed up as ‘news’ and sent out as spam that gives them a bad name…
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Spend too little, it’s a false economy. Spend too much, you’ll feel short-changed. So how do you pick a PR partner to suit your budget?
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Are you a PR freelancer with some hours to fill? Or do you know someone? Please get in touch!
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Play Bigger, Fast PR, The Seen Startup, The Choice Factory, The Reputation Game: five great books we recommend.
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